Old Navy ad with interracial family prompts social media outrage — and support

The ad was simply supposed to promote a sale — 30 percent off an entire Old Navy purchase. But some took the ad, which featured an interracial family, to promote a larger message on race.

witter users took to the platform to express their outrage over the ad, calling it "absolutely disgusting" and supportive of "the genocide of the white race."

The ad in question was intended to promote the retailer's "Thank You Event" sale. Posted last Friday, the ad featured a black woman, a white man and a child riding piggyback on the man.

Although some also promised to boycott the store over the ad, Old Navy issued a response standing firm.

"We are a brand with a proud history of championing diversity and inclusion. At Old Navy, everyone is welcome," it told TODAY.

The negative response to the ad also prompted a flood of support, particularly by dozens of interracial couples who posted photos of their own mixed-race families and signed their tweets with the #LoveWins hashtag.

Culled from Today