A FAKE tan company has come under fire because of their extremely dark tan colours – which have been labelled by some as ‘blackface’.
Swedish company Emmaatan, founded by Emma Patissier Alm, offers dark tanning solutions for around £50 a bottle and includes shades like ‘Dark Chocolate’ and ‘Onyx’. After coming under fire for the exceedingly dark tan, Emma posted a defence on Instagram, caliming that the “colour isn’t going for black”.
However some commenters found that the colours, along with their names, left a bad tast and claimed that you “can’t wear a race”. Emma defended herself, writing: “I'm in shock for the response I've gotten and may have responded and commented the wrong way because I expect people to know how spray tan works.
“I've got a lot of feedback and mostly been called "blackface" and racist.
“People looks at my pic I've posted and without a blink assume we desire to look black, I understand why it might seem that way and I apologise for the misunderstanding my pic may have approached. “Tanning is very popular these days because of the cancer factor, everybody is talking about how dangerous the sun bed is and therefore looking for a healthier option.
“I will never understand how ‘black people’ are facing the world and it's sad to know people don't get respect just because of their looks.” The tanning entrepreneur went on to explain that the extra-dark images posted on Instagram were taken before the customer had taken a shower.
Emma added: “First of all it never gets black; a lot of my pics are a result of a few seconds after applying the tan. “Fake tan always gets really dark because of the activation of the result of the colour. “My colour isn't going for black, it's going for a natural golden tan when you wash it off. I never want my customers to look unnatural or too dark since we usually have a lighter skin tone.
“You also have to understand I have ppl [sic] with dark and pale skin tone and therefore look darker or lighter. I love all skin types and that's why I think people should be able to choose for what they feel good in, as long as you respect people around you.”
She added that she didn't to give off the impression that “we want to go for a crazy black tan, we don't! “At least not all of us. I can't speak for everyone but I personally am trying to keep it natural. Please reconsider calling ppl [sic] names, it's not helping to communicate and trying to understand.” Since Emma’s defensive response was posted it has been liked over 400 times.
The names of the tans also caused controversy on social media. Tarynxox wrote: “Their colour name choices include onyx, caramel black, coconut, chocolate, dark ash and extreme - in a black bottle. “If those aren't ways to describe people of colours I don't know what is. You don't want a ‘crazy black tan’ but a ‘dark ash tan’ or "chocolate."
Emma told Femail that she found the reaction to her tanning range “overwhelming and sad.” She said: “It's all a big misunderstanding because of the picture, I believe getting a tan is not the issue, it's bigger than that. “Racism is about getting discriminating by how you look and that's a huge difference, I'm not calling people names or making jokes. I'm 100 per cent serious in what I do and I believe people have the right to get a tan without having to put up a fight for it.”
WHITE PEOPLE WANT TO BE BLACK, BLACK PEOPLE WANT TO BE WHITE
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